"Lighting a Path to the Future"

Brand & Email Marketing Manager

Location: Newton, MA
Job Type: Direct Hire
Salary: $70,000.00 - $85,000.00
Date: 3/13/2018
Job ID: 02579702
Job Description
This hands on digital marketer will lead some of the most important areas of our clients business. If you are someone who’s highly passionate about building brands using a holistic approach, then this is the role for you. You will own all aspects of email marketing and brand messaging. You will manage a small team of marketers as well as relationships with outside software vendors. Your success will be measured by conversion increases, customer engagement and brand awareness. You should be comfortable owning tasks from conception all the way to testing and execution.
  • Drive strategy and execution of all email programs touching brands users
  • Design and develop customer lifecycle communications across relevant touch points
  • Find creative ways to grow list size with quality members and set KPI’s to measure success
  • Own the strategy for driving e-commerce sales and year-over-year growth through regular email sends and optimizations
  • Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
  • Create and execute A/B tests on an ongoing basis to improve email performance
  • Oversee email communications program, including standing coordination, production, and deployment of high quality, on-time campaigns
  • Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc.
  • Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels
  • Define personalization and recommendations into email communications
  • Manage development, hypotheses and execution of email testing program, providing takeaways and recommendations to continually improve programming
  • Collaborate with Digital Marketing leaders to come up with appropriate cross-channel efforts and communication streams to reach customer acquisition and retention goals
Required Skills & Experience:
  • Minimum 5+ years of email marketing experience with ecommerce brands
  • Experience working with Hubspot (preferred) or similar ESP’s
  • Expertise in data-driven marketing and customer segmentation.
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
  • Proven track record of creating campaigns that drive conversions, while increasing CTR, open rates, and deliverability.
  • Experience managing people
  • Great writing skills with a passion for copy
  • Detail oriented and strong communicator; ability to build relationships internally and manage projects
  • Advanced Excel skills and Google Analytics experience are a plus
  • Experience creating a loyalty program a big plus


Newman-Johnson-King, Inc. & A H Justice Search Consultants • 862 S. Bay St. • Aransas Pass, TX 78336 • Phone: 361-758-2410
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